Marketing & Website Guides
Practical guides for business owners making decisions about websites, online stores, advertising and measurement. Each article explains what to check, what to ask a supplier and how to distinguish a useful business outcome from a good-looking report.
What a Corfu Villa Website Must Show Before Guests Enquire
A practical shot list and content plan for villa owners: layout, access, amenities, surroundings and the booking path.
E-commerce Product Page Checklist: Help Buyers Decide
What to show on a product page: real images, variants, availability, delivery, returns, clear copy and accurate product data.
Google Ads Lead Tracking: Measure Enquiries That Become Work
A practical measurement plan for form submissions, calls, qualified leads and booked jobs before increasing ad spend.
Website Redesign Without Losing Search Traffic: A Migration Checklist
An old-to-new URL map, redirects, canonicals, internal links and Search Console checks for a website redesign.
A Corfu Restaurant Website Checklist for Guests Ready to Choose
The pages, menu details, contact routes and Google Business Profile checks a Corfu restaurant should get right before the next season.
Google Ads or Meta Ads First, for a Greek Small Business?
The two channels do different jobs. A simple rule based on whether people are already searching for what you sell.
What Does a Branding Project Include, and What Does It Cost in Greece?
The difference between a logo and a brand identity, what a project delivers, and Siren Web Studio's published plan prices.
How Does a Greek Business Appear in AI Search (ChatGPT, Gemini, Perplexity)?
Generative engines cite a handful of sources per answer. What makes a business one of them, and the technical groundwork most Greek sites are missing.
How Do Greek Businesses Rank on Google Maps?
Local ranking comes down to relevance, distance, and prominence. What each means in practice and the free profile most businesses under-use.
How Do Corfu Hotels and Villas Get Direct Bookings Instead of Only Booking.com?
How Corfu accommodation businesses can build a direct booking channel and compare its costs with OTA commissions.
Why Is My Website Not Getting Leads?
Seven common reasons a site gets visitors but no enquiries, and how to tell which one is your problem.
How Long Does It Take to Build a Business Website?
Realistic timelines by project type, the stages involved, and the one factor that delays almost every website.
WordPress or Custom-Coded: Which Website Is Right for a Greek SME?
The honest trade-off between WordPress and a custom build, and the small set of questions that decides it for most businesses.
How Much Should a Small Business in Greece Spend on Google Ads?
A starting-budget framework for Greek SMEs: estimate your own economics, distinguish ad spend from management, and measure leads.
Does a Small Business in Greece Still Need a Website, or Is Instagram Enough?
Social profiles rent your audience; a website owns it. Where each one wins, and why most Greek small businesses need both.
How Much Does an E-shop Cost to Build in Greece?
How to budget for a Greek online store, choose a platform, and account for costs that many build quotes leave out.
How Much Does a Website Cost in Greece in 2026?
Published website prices from Siren Web Studio, what changes a quote, and how to compare the first-year cost.