An e-shop in Greece needs a scoped quote rather than a single market-average price. The cost depends on the number and quality of product records, payment and shipping rules, integrations, design, and who maintains the store. Build a separate first-year budget for hosting or platform subscriptions, apps, payment fees, product photography, and maintenance; those charges depend on the providers and transaction volume you choose.
The platform decides most of the price
- WooCommerce (WordPress): no licence fee, huge flexibility, but you own the maintenance, security, and hosting. Good for content-heavy shops.
- Shopify: monthly fee, fastest to launch, reliable checkout, weaker for complex content. Good for straightforward product catalogues.
- Custom / headless: highest cost, justified only at real scale or with unusual requirements.
Most Greek small businesses are well served by WooCommerce or Shopify. Paying for headless before you need it is a common, expensive mistake.
What is often missing from a cheap quote
- Product data entry and photography
- Greek tax and invoicing setup (myDATA, receipts)
- Shipping rules and courier integration (ACS, ELTA, Speedex, BoxNow)
- Payment gateway setup (Viva, Stripe, bank POS)
- Analytics, abandoned-cart recovery, and consent
How long it takes
Ask for a schedule that lists when product information, legal pages, payment approval, courier rules, testing, and launch review must be ready. Delays in any one of these can move the launch date.
The real question
An e-shop is not finished at launch — it is a channel you operate. Before you choose the cheapest build, ask who helps you improve conversion and ad performance afterwards.
See how e-shop projects are scoped.