There is no universal minimum Google Ads budget for a small business in Greece. Set a test budget from your expected cost per click, the number of relevant visits you can afford, your enquiry-to-customer rate, and the profit available from a customer. Keep platform ad spend separate from management fees. Siren Web Studio's current management fees (excluding VAT) are €300 per month for Google Ads, €250 for Meta Ads or €500 for both; advertising spend is a separate budget to agree for each campaign.
Why there is a floor
Conversion data helps automated bidding, but the volume needed depends on the campaign and bidding strategy. If a small budget spreads across too many services and locations, each group may provide too little evidence to judge. Start with a focused offer and expand only after reviewing actual enquiries.
What the budget depends on
- Your actual cost per click. Check the search terms and auction data for the location and service you sell; do not borrow another industry's estimate.
- Your gross profit per customer. Use the margin after delivering the service, not the headline sale price.
- Your close rate. Measure how many qualified enquiries become paying customers before raising the allowable cost per lead.
A simple test for month one
Pick one service, one location, and a landing page that matches the ad. Set up call and form conversion tracking before spending. Review search terms and lead quality at least weekly; assess the test once it has produced enough qualified enquiries for a useful decision. Calculate cost per qualified enquiry and per customer. Compare customer acquisition cost with gross profit and repeat purchases, then adjust the page, targeting or budget.
The most common waste
Sending paid traffic to a homepage instead of a page about the exact thing the person searched for. The ad can be perfect and still fail there.
See how lead generation campaigns are structured.