A branding project in Greece typically costs €400 to €900 for a logo alone, €900 to €2,500 for a core visual identity (logo, colours, typography, basic guidelines), and €2,500 to €6,000+ for a full identity system with strategy, messaging, and applications. The range reflects how much is decided, not just drawn.
Logo versus identity
A logo is one mark. A brand identity is the system that makes everything you produce recognisably yours: colour palette, typefaces, image style, layout rules, tone of voice, and how the logo behaves in different sizes and contexts. A logo without a system means every new poster, post, and page is an improvisation.
What a project delivers
- Strategy: who the brand is for, what it stands for, how it differs from competitors
- Verbal identity: name treatment, tagline, tone, key phrases
- Visual identity: logo and variants, colour, typography, graphic elements, photo direction
- Guidelines: a document so anyone can apply the brand consistently
- Core applications: business card, email signature, social templates, letterhead
What moves the price
Number of concepts explored, depth of strategy, how many applications are designed, and whether naming is involved. A sole trader refreshing a mark needs far less than a company entering a new market.
When to invest
Before a website redesign, not after — the site should express the brand, so the brand has to exist first. Also worth it when you have outgrown a logo made quickly at the start.
See how branding projects are scoped.