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Digital Marketing

Lead Generation with Google & Meta Ads

Ads are the mechanism; leads are the point. Campaigns are wired into your CRM so every enquiry is routed the moment it is warm, and reporting is on booked work rather than impressions. You do not manage the marketing — you take the calls.

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Qualified means qualified, not just contactable

Anyone can buy a list. The work is deciding which records deserve your time before anyone spends it: scoring each one against your real criteria, discarding the rest, and personalising the approach to what that specific business is dealing with. Volume outreach burns your domain and your reputation. A smaller, genuinely qualified list run properly is what produces conversations instead of complaints.

Ads are one channel, not the whole pipeline

Paid search and social only reach people already looking. Most of your ideal customers are not searching today. Those are found by building a list rather than waiting for one: sourcing companies that match your actual criteria, enriching each record, and qualifying them with AI against what makes a good customer for you specifically — industry, size, tech they already run, signals that they need what you sell. What reaches your inbox is a shortlist, not a scrape.

Most agencies sell activity; the job is a system

Posts, impressions and monthly reports are easy to produce and hard to bank. What matters is whether an enquiry reached a person while they still wanted to talk. Campaigns are built as a pipeline: the ad, the page it lands on, the capture, the routing and the follow-up, judged on booked work rather than on how busy the dashboard looks.

Spend follows demand, not the calendar

Flat monthly budgets advertise into weeks that were already going to sell and go quiet exactly when it matters. Spend is shaped around your actual demand curve — season, stock, capacity, pipeline — so the budget concentrates where the marginal enquiry is genuinely at risk of not happening.

Response time decides more deals than creative

In most markets the first credible reply wins. A lead that sits in an inbox overnight is competing against someone who already had the conversation. Capture and routing are treated as part of the campaign, not as something that happens after it, because the fastest way to increase conversions is usually to stop losing the leads already being paid for.

What's included

Lead Generation

Outbound that finds your ideal B2B clients, writes personalized outreach, and books the conversation, running daily on autopilot.

Ad & Lead Management

Google and Meta ad campaigns connected straight into your CRM, every lead automatically routed, so nothing sits cold in an inbox. The pipeline runs; you take the calls.

Email Marketing & Automation

Follow-up sequences, nurture flows, and CRM automations, so every lead gets a next step, even the ones who aren't ready today.

SEO & Local Visibility

Get found when customers search: on-page SEO, Google Business optimization, and content that ranks for what you actually sell.

Social Media Management

Daily stories, consistent posting, one visual voice. Your presence stays alive and on-brand without you touching it.

Engagement

Ads Management

350/mo

  • Meta + Google campaigns
  • Pixel & conversions API
  • Creatives & copy
  • Weekly optimization
  • +3-5% performance bonus

Premium SMM

650/mo

  • Up to 3 platforms
  • 1 shoot day / month
  • Reels & TikTok with AI editing
  • Community management
  • Monthly reporting

Lead Generation

1500/mo

  • Google/Meta ad management
  • AI-qualified lead routing
  • Monthly performance reporting
  • Month-to-month, no lock-in

Common questions

What does Siren Web Studio do?

Websites, Google and Meta advertising, lead generation, and the systems that connect them, so every lead lands in the right place automatically.

How does an engagement start?

With a discovery call and a free audit. Then we send a strategy and proposal tailored to you, never a template.

Retainer or project-based?

Both. Social, ads, and SEO usually run monthly; builds and identity are fixed-scope projects.

How quickly will I see results?

Ads can move within days; organic social and SEO compound over 8-12 weeks. We report on real numbers.

Who owns the work?

You do. On final payment, all files, code, and access transfer to you.

Start a project

Tell us what you need and you get a proposal with a clear deliverable and a clear timeline.

How it is built