An e-shop is a channel you operate, not a build you finish
Most stores are launched and then left. The catalogue goes stale, the ads drift, the SEO never gets touched, and six months later the owner concludes e-commerce does not work for them. It does — but only if someone is doing the weekly and monthly work that a store actually needs. That work is the service: the site is just where it happens.
Your catalogue is never finished
New products, seasonal ranges, price changes, out-of-stock items, better photos and descriptions — every month we do the uploads and the tidy-up so the store always reflects what you actually sell. A clean, current catalogue is also what feeds the shopping ads: a neglected product feed quietly caps everything downstream of it.
The ads stay on, and stay tuned
Google Shopping and Performance Max, Meta catalogue and retargeting — running continuously, adjusted every week against what is actually converting, with spend shaped around your demand curve rather than a flat monthly number. Turning ads on and off around campaigns wastes the learning; keeping them on and managed is what compounds.
SEO is monthly work, not a one-off
Search visibility for a store comes from category and product pages that match the searches your buyers actually make, and from technical issues being fixed as they appear. The Basic package covers basic SEO; the Full package covers SEO. Local SEO and Google Business Profile management are separate services on the B2C marketing page. SEO pays back slowly; the stores that benefit are the ones that keep at it.
Email and automation, when the store needs them
Newsletters, abandoned-cart and repeat-purchase flows, and CRM automation are not part of the monthly packages. When a store needs them, they are separate services with their own prices below, so you can add them without changing your package.
Prices exclude VAT. Advertising spend and third-party subscriptions are charged separately.