Capabilities
Specific technical work, done properly: automation, data, CRM, and platform-level e-commerce and web builds.
AI lead qualification
Prompt/scoring design, false-positive costs, human-in-loop thresholds.
Apify scraping & data
Legal boundaries, rate limits, data hygiene, refresh cadence.
B2B website redesign
Redesign SEO risk, staged rollout, what actually moves conversion.
Booking integrations
Channel-manager logic, availability sync, direct-booking economics.
CRM lead routing
Routing-logic patterns, speed-to-lead data (cite source), dedupe handling.
Checkout & CRO
Abandonment causes by step, form-field impact, payment-method effects.
Cold email setup
Domain/mailbox architecture, warmup timeline, SPF/DKIM/DMARC, EU/UK legality.
Core Web Vitals remediation
Diagnostic method, common causes ranked by frequency, measurable outcomes.
Custom web apps
Auth, data modelling, when to build vs buy.
E-commerce email automation
Flow-by-flow revenue contribution, trigger logic, list health.
E-commerce site speed
LCP/INP/CLS targets, revenue-per-100ms research (cite real sources), fix order.
GA4 + server-side tracking
Enhanced ecommerce events, consent mode v2, iOS attribution loss, sGTM setup.
Headless CMS builds
CMS comparison with real trade-offs, editorial workflow, build-time implications.
International stores
hreflang, currency switching, VAT/duty display, market-level campaigns.
Make.com automation
Scenario architecture, error handling, operations-cost maths.
Multilingual websites
hreflang implementation, translation workflow, subfolder vs subdomain.
Next.js development
App Router architecture, SSG/ISR/SSR decision logic, when Next is wrong.
Performance Max for e-commerce
Asset-group structure, brand exclusions, feed-only vs assets, reporting limits.
Product feed optimisation
Feed structure, title-formula testing, disapproval causes, supplemental feeds.
Programmatic SEO
This very build is the case study, real pages, real guardrails.
Shopify development
Theme vs headless trade-offs, app-bloat speed impact, real Lighthouse deltas.
Shopify headless migration
Migration steps, what breaks, cost/benefit thresholds, before/after Core Web Vitals.
WooCommerce optimisation
Plugin-conflict patterns, hosting requirements, query-level bottlenecks.
WordPress → Next.js migration
URL preservation, SEO-risk mitigation, content migration, cost comparison.