Managed E-commerce Growth & Marketing in Heraklion
Heraklion is the largest city in Crete and the island's commercial centre — the arrival point for millions of visitors, a substantial food and agriculture sector built on olive oil, wine and raki, the FORTH research institution, and the retail hub for central Crete. Many of its producers have a recognised product and a neglected online store: the export potential is real, the monthly work to realise it is not being done.
Siren Web Studio is based in Corfu and works with Heraklion and wider Crete businesses remotely. For producers and stores the flagship offer is a WooCommerce monthly package (Basic €380 or Full €580 per month), with export markets built in for producers selling beyond the island. Accommodation businesses combine a booking website with ads management and local SEO; service businesses use B2B lead generation.
Because Heraklion's calendar is seasonal, the plan covers the whole year: what the ads and content do in peak season, and how the quieter months are used to build the producer's export channel.
Request a proposalHow we work
A remote engagement with a Heraklion client runs on a video kickoff, shared access to your store and ad accounts and video calls whenever a decision needs you. Crete is a flight from Corfu; the work is done remotely, with travel reserved for the rare project that genuinely needs an on-site visit.
Local market
Sectors that concentrate here
Food & drink producers (olive oil, wine, raki)
A WooCommerce package runs the export store's monthly product uploads, ads management in the target markets and SEO; the Full package adds Google Merchant Center for Shopping ads. Wholesale enquiry flows are set up as CRM / automation work.
Retail & consumer brands for central Crete
Stores serving a wide regional area need the monthly catalogue and feed work, ad tuning, and local SEO so both "in Heraklion" and shipping demand are captured.
Hotels, villas & tourism services
Hotels and rentals: a booking website (from €2,000), Google + Meta Ads management (€500/month) and local SEO (€350/month), each priced separately, to win direct bookings back from the OTAs.
Agriculture supply & B2B trade
Under-marketed online — managed lead generation with capability pages and enquiry forms opens a channel most competitors ignore.
What to watch for
The season swings hard — plan both halves
A campaign that runs flat all year wastes budget in winter and underspends in spring. The monthly plan concentrates tourism spend around the season and shifts to export and evergreen SEO in the quiet months.
The summer audience is foreign and on a phone
Most peak-season visitors research on mobile data, often roaming, in English or German. A fast multilingual site matters; website maintenance (€80/month) keeps it from decaying after launch.
Export is a localisation and logistics problem, not a translation one
A producer selling to Germany or the UK needs proper localised content, honest shipping and certification information, and trust signals kept current. Those pages are part of the website work; the monthly package keeps products, ads and SEO moving.
Illustrative example
Illustrative — not a real clientThe situation. An olive-oil producer south of the city, PDO certified, selling in bulk to a co-op and a little online in Greek only, wanting to reach German and UK buyers directly.
The monthly work. Build the export store: English and German content, honest shipping costs and delivery times, certification and harvest information up front. Set up Shopping and Meta campaigns in each target country and a wholesale enquiry form. Monthly: update the current harvest, add gift and subscription options, run the ads, work SEO for "buy Cretan olive oil" in each language and measure orders, margin, and country.
The aim. Reduce dependence on the co-op price by building a direct export channel where the producer keeps the margin, with the store and content maintained so it stays credible to a foreign buyer.
Cost
How it is priced
| Item | Price or range | Note |
|---|---|---|
| WooCommerce monthly package (Basic / Full) | €380 / €580 per month | Siren Web Studio price list (excl. VAT); ad spend separate |
| Useful monthly Google/Meta ad spend to start | €400–1,000 (seasonal) | Siren Web Studio guidance |
| WooCommerce e-shop (one-off) | from €2,500 | Siren Web Studio price list (excl. VAT) |
Services
What we do
FAQ
What does the monthly service cover for a producer?
Basic (€380/month) covers support, ads management, product uploads and basic SEO. Full (€580/month) covers support, ads management, SEO, up to 30 product uploads a month and Google Merchant Center, which Shopping ads in export markets need. Email marketing (€250/month) and CRM automation (from €600) are separate. Prices exclude VAT; ad spend is charged separately.
Do you work with Heraklion and Crete businesses from Corfu?
Yes, almost entirely remotely — shared account access and video check-ins. Travel to Crete is reserved for the rare project that genuinely needs it.
We produce olive oil and want to sell abroad — how does that work?
A WooCommerce e-shop (from €2,500) with localised content per market and shipping, certification and provenance pages that support the price; then a monthly package for product uploads, ads management and SEO in each target country.
We run accommodation, not a store — is there a version for us?
Yes: a booking website (from €2,000), Google + Meta Ads management (€500/month) and local SEO (€350/month), each priced separately. Google Business Profile management (€100/month) can be added for map visibility.
When should the tourism ad budget build each year?
Booking research for a Cretan summer starts in late winter, so ads management builds spend ahead of the season, not during it.
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