Managed E-commerce Growth & Marketing in Heraklion
Heraklion is the largest city in Crete and the island's commercial centre — the arrival point for millions of visitors, a substantial food and agriculture sector built on olive oil, wine and raki, the FORTH research institution, and the retail hub for central Crete. Many of its producers have a recognised product and a neglected online store: the export potential is real, the monthly work to realise it is not being done.
Siren Web Studio is based in Corfu and works with Heraklion and wider Crete businesses remotely. Our flagship offer is managed e-commerce growth: monthly product uploads, always-on Google and Meta ads, SEO and local SEO, plus reporting, CRO, and email flows — with export markets built in for producers selling beyond the island. Accommodation and service businesses run the equivalent lead-generation retainer.
Because Heraklion's calendar is seasonal, the retainer plans the whole year: what the ads and content do in peak season, and how the quieter months are used to build the producer's export channel.
Request a proposalHow we work
A remote engagement with a Heraklion client runs on a video kickoff, shared access to your store and ad accounts, and a monthly report against agreed targets. Crete is a flight from Corfu; the work is done remotely, with travel reserved for the rare project that genuinely needs an on-site visit.
Local market
Sectors that concentrate here
Food & drink producers (olive oil, wine, raki)
The retainer runs the export store: monthly product and content updates, Google Shopping and Meta ads in the target markets, SEO in English and often German, wholesale enquiry flows, and reporting on orders and margin.
Retail & consumer brands for central Crete
Stores serving a wide regional area need the monthly catalogue and feed work, ad tuning, and local SEO so both "in Heraklion" and shipping demand are captured.
Hotels, villas & tourism services
Run as a managed booking-and-marketing retainer: fast multilingual site, real booking engine, retargeting, and local SEO kept active month to month against the OTAs.
Agriculture supply & B2B trade
Under-marketed online — managed lead generation with capability pages and enquiry forms opens a channel most competitors ignore.
What to watch for
The season swings hard — the retainer plans both halves
A campaign that runs flat all year wastes budget in winter and underspends in spring. The monthly plan concentrates tourism spend around the season and shifts to export and evergreen SEO in the quiet months.
The summer audience is foreign and on a phone
Most peak-season visitors research on mobile data, often roaming, in English or German. Site speed and multilingual content are maintained as part of the retainer, not left to decay.
Export is a localisation and logistics problem, not a translation one
A producer selling to Germany or the UK needs proper localised content, honest shipping and certification information, and trust signals kept current — the retainer maintains all of it.
Illustrative example
Illustrative — not a real clientThe situation. An olive-oil producer south of the city, PDO certified, selling in bulk to a co-op and a little online in Greek only, wanting to reach German and UK buyers directly.
The monthly work. Build the export store: English and German content, honest shipping costs and delivery times, certification and harvest information up front. Set up Shopping and Meta campaigns in each target country and a wholesale enquiry form. Monthly: update the current harvest, add gift and subscription options, run the ads, work SEO for "buy Cretan olive oil" in each language, and report on orders, margin, and country.
The aim. Reduce dependence on the co-op price by building a direct export channel where the producer keeps the margin, with the store and content maintained so it stays credible to a foreign buyer.
Cost
How it is priced
| Item | Typical range | Note |
|---|---|---|
| Managed e-commerce growth (monthly retainer) | €600–1,800 / month + ad spend | Siren Web Studio typical range |
| Useful monthly Google/Meta ad spend to start | €400–1,000 (seasonal) | Siren Web Studio guidance |
| Export-capable store foundation (one-off) | €4,000–10,000 | Siren Web Studio typical range |
Services
What we do
FAQ
What does the monthly service cover for a producer?
Product and content uploads, Google Shopping / PMax and Meta ad management in your target markets, SEO in Greek and English (and German where it pays), wholesale enquiry handling, email flows, and a monthly report on orders, revenue, and cost per acquisition.
Do you work with Heraklion and Crete businesses from Corfu?
Yes, almost entirely remotely — shared account access, video check-ins, a monthly report. Travel to Crete is reserved for the rare project that genuinely needs it.
We produce olive oil and want to sell abroad — how does that work in the retainer?
The retainer maintains the export store: localised content per market, shipping and certification pages kept current, ads and SEO in each target country, and provenance content that supports the price.
We run accommodation, not a store — is there a version for us?
Yes: a booking-and-marketing retainer — booking engine, multilingual content, retargeting, and local SEO kept active month to month.
When should the tourism ad budget build each year?
Booking research for a Cretan summer starts in late winter. The retainer builds spend ahead of the season, not during it.
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