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WordPress → Next.js migration

WordPress → Next.js without losing your rankings

URL preservation, SEO-risk mitigation, content migration, cost comparison.

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Pain points

Where you lose money

Plugin roulette

Twenty-plus plugins for ecommerce, forms, membership and booking means every overnight update is a potential broken site, security hole, or conflict. Teams end up spending more time patching plugins than shipping anything new.

Lighthouse stuck under 70

Heavy themes and Elementor-style builders push mobile Lighthouse below 70, dragging Core Web Vitals and search rankings down with them. The site looks fine and performs badly where it counts.

Fear of losing rankings

This is why most teams stay stuck on WordPress: the migration itself feels risky. Without URL preservation and a complete redirect map, a rebuild really can tank organic traffic overnight, so nobody moves.

A codebase nobody wants to touch

An ageing PHP stack and a sluggish editor make every change feel risky. The site becomes something the team avoids rather than improves, and small updates turn into slow, nervous projects.

Channel mix

What we'd run

Migration plan & URL mapfoundation

We inventory every URL, build the redirect map, and preserve slugs before touching code, SEO risk is mitigated up front, which is the whole point of planning first.

Rebuild vs re-platformfoundation

We decide what to rebuild natively in Next.js versus move into a headless CMS. Not every plugin feature needs a from-scratch rebuild, we scope it honestly.

Content & CMSprimary

Content moves into a headless CMS with an editorial workflow non-technical editors actually like, so the team keeps control without touching code.

Performance baselinecompounding

We set Core Web Vitals targets and hold the build to them, so the new site is fast by construction, not by later firefighting.

Engagement

What's included

Fixed-scope project priced from a URL and feature inventory, with the redirect map and Core Web Vitals targets agreed before the build starts.

FAQ

Will we lose our Google rankings?

Not if it's done right. URL preservation, a complete redirect map, and a staged rollout are exactly how we keep rankings through the move, it's the reason we plan before building anything.

What happens to our plugins' features?

We rebuild the critical functionality, forms, ecommerce, membership, natively or with a lighter service, so you stop depending on plugins that break on update.

Can our editors still update the site?

Yes. Content moves to a headless CMS with a clean editorial workflow; non-technical editors keep full control without going near code.

How long does a migration take?

It depends on size and how much plugin functionality needs rebuilding. We scope it from a real URL and feature inventory, never a guess.

Get started

Request a migration plan