B2B redesigns that lift conversion, not just looks
Redesign SEO risk, staged rollout, what actually moves conversion.
Request a proposalPain points
Where you lose money
Pain points
Where you lose money
Redesign that tanks rankings
A visual refresh ships without URL preservation or redirect mapping, and organic traffic falls off a cliff the week it launches.
Prettier, not more effective
The redesign optimises for the internal stakeholders' taste, not for the buyer's journey, so it looks better and converts the same or worse.
Big-bang launch risk
Replacing everything at once removes any ability to isolate what helped or hurt, turning the launch into a gamble.
No conversion baseline
Without measuring the old site's conversion first, there's no way to prove the redesign actually moved the number that matters.
Channel mix
What we'd run
Channel mix
What we'd run
URL preservation and a redirect map before launch, so the refresh doesn't tank organic traffic the week it ships.
We measure the current site's conversion first, so the redesign can be proven to move the number that matters.
Structure and messaging built around how buyers actually decide, not internal stakeholder taste.
A phased launch so we can isolate what helped or hurt, instead of gambling on a big-bang replace.
FAQ
Will a redesign hurt my search rankings?
Only if migration is careless. We preserve URLs, map redirects, and keep content and metadata parity so equity carries over. Redesigns tank rankings when SEO is an afterthought, it isn't here.
How do you know the new design converts better?
We design around how B2B buyers actually evaluate, proof, specifics, clear next step, and instrument the funnel so we can prove lift, not just show a prettier page.
Pretty vs. effective, how do you balance it?
Clarity wins. A B2B site's job is to make a considered buyer confident and get them to contact you. We make it look sharp in service of that, never at its expense.
How long does a redesign take?
A focused B2B site is weeks, not months, when scope is disciplined. We ship the core pages first rather than holding everything for one big-bang launch.
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