Google Shopping feeds that surface the right products
Feed structure, title-formula testing, disapproval causes, supplemental feeds.
Request a proposalPain points
Where you lose money
Pain points
Where you lose money
The feed is an afterthought
Shopping and Performance Max live or die on the feed, yet it's usually auto-generated and never touched. Thin titles and missing attributes decide where every product shows, or doesn't.
Silent disapprovals
Products get disapproved for GTIN mismatches, policy flags or missing fields and simply stop serving. Nobody notices until a bestseller vanishes from Shopping.
Titles built for humans, not queries
Product titles read nicely but omit the attributes shoppers actually search, brand, type, size, colour, so Google matches them to the wrong intent.
No supplemental strategy
Without supplemental feeds, there's no way to override or enrich data at scale, leaving the whole catalogue at the mercy of whatever the platform exported.
Channel mix
What we'd run
Channel mix
What we'd run
We fix GTINs, missing attributes and policy flags first, so products stop dropping out of Shopping.
We rebuild titles around the attributes shoppers actually search, brand, type, size, colour, so Google matches the right intent.
Supplemental feeds to override and enrich data at scale, instead of living with whatever the platform exported.
We keep the feed structure and campaign structure in sync so Shopping and Performance Max spend where the margin is.
FAQ
Why does my Shopping feed underperform?
Usually weak titles, missing GTIN/attributes, and disapproved items you never noticed. Google matches on feed data, not your page copy, a thin feed caps every Shopping and PMax campaign above it.
Is this the same as running the ads?
It's the layer under them. We fix the feed so the spend you already have reaches the right searches. Feed work compounds, every campaign drawing from it improves at once.
How do you handle a large catalogue?
Rules and supplemental feeds, not manual edits per SKU. We template titles by category and patch attributes at the feed level so it scales to thousands of products.
Will I see disapprovals cleared?
Yes, clearing Merchant Center disapprovals and policy warnings is step one, because a disapproved item earns nothing regardless of bid.
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