Multilingual and i18n sites that rank in every market
hreflang implementation, translation workflow, subfolder vs subdomain.
Request a proposalPain points
Where you lose money
Pain points
Where you lose money
Translation without SEO
Content gets translated but hreflang, localized slugs and metadata are skipped, so the multilingual site never ranks in its target markets.
Subfolder vs subdomain guesswork
The structure decision is made by default, not strategy, and it's costly to reverse once links and rankings accrue.
Machine translation that reads wrong
Auto-translation ships copy that's technically correct and commercially tone-deaf, undermining trust in each local market.
Translation workflow chaos
Without a workflow, every content update means manual re-translation, so localized pages drift out of sync with the source.
Channel mix
What we'd run
Channel mix
What we'd run
hreflang, localized slugs and metadata set up correctly, so translated pages actually rank in their target markets.
Subfolder vs subdomain chosen by strategy, since it's costly to reverse once links and rankings accrue.
Copy localised to read naturally and commercially in each market, not machine-translated and tone-deaf.
A workflow that keeps localized pages in sync with the source, so updates don't leave translations stale.
FAQ
Google Translate widget, why not just use that?
Auto-translate isn't indexed as real content and reads badly to native speakers. Proper multilingual means real translated pages with correct hreflang, that's what ranks and converts abroad.
How does hreflang work and why care?
It tells Google which language/region version to serve, preventing duplicate-content confusion and wrong-language results. Getting it wrong is the most common multilingual SEO failure, we set it correctly.
One site or one per language?
Usually one site with language paths, cheaper to run and keeps SEO equity together. Separate domains only when a market genuinely operates independently.
Who manages translations?
You supply or approve copy; we build the structure so adding a language later is a content task, not a rebuild. The system is ready for more languages than you launch with.
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