International and multi-currency stores done right
hreflang, currency switching, VAT/duty display, market-level campaigns.
Request a proposalPain points
Where you lose money
Pain points
Where you lose money
Prices and duties that surprise buyers
Shoppers hit unexpected currency, VAT or duty at checkout and abandon. Not showing landed cost up front is a silent cross-border killer.
hreflang done wrong
Botched hreflang and duplicate-content issues mean the wrong market's page ranks, or none do. International SEO fails quietly.
One campaign for every market
Running a single global campaign ignores that each market has different demand, competition and price sensitivity. Budget goes where it's easy, not where it converts.
Currency switching that breaks trust
Clumsy currency switching, rounding, or forcing the wrong currency by geo-IP erodes trust at the exact moment the buyer is deciding.
Channel mix
What we'd run
Channel mix
What we'd run
We show currency, VAT and duty up front so buyers don't hit surprises at checkout, the top cross-border abandonment cause.
Correct hreflang, localized slugs and metadata so the right market's page ranks instead of none of them.
Separate campaign structure per market, priced to local demand and competition rather than one global blanket.
Clean currency switching and sensible defaults, so the store feels local without breaking trust at the decision point.
FAQ
Is multi-currency just a currency switcher?
No. It's local pricing, local payment methods, tax/duty handling and often language. A switcher that shows converted prices but charges in one currency still loses international carts.
Do I need separate stores per country?
Rarely at the start. Market-level pricing and localisation on one store is cheaper to run and easier to keep consistent. Separate stores only when a market truly diverges.
What breaks conversion for overseas buyers most?
Missing local payment methods and unclear duty/tax at checkout. Buyers abandon when the final price is a surprise, we surface landed cost before the last step.
How do you handle SEO across markets?
Proper hreflang and market-specific URLs so Google serves the right version, not duplicate-content penalties from sloppy localisation.
Get started