Klaviyo flows that carry recurring revenue
Flow-by-flow revenue contribution, trigger logic, list health.
Request a proposalPain points
Where you lose money
Pain points
Where you lose money
One broadcast, no flows
Sending a weekly campaign to the whole list leaves the compounding revenue, abandoned cart, browse abandon, post-purchase, winback, completely untapped.
Flows set once, never touched
The core flows get built at launch and then rot. Triggers drift, offers go stale, and the highest-ROI part of email underperforms for years.
List health ignored
Sending to unengaged and decayed addresses drags deliverability down, so even good campaigns land in spam. Nobody prunes or re-engages.
Revenue attribution unclear
Without flow-by-flow reporting, there's no view of which automation actually earns, so budget and effort go to the loudest channel instead of the most profitable.
Channel mix
What we'd run
Channel mix
What we'd run
Abandoned cart, browse abandon, welcome, post-purchase and winback built first, the automations that carry recurring revenue.
Pruning and re-engagement so you land in the inbox; even great campaigns fail against a decayed list.
Behaviour-based segments and trigger logic so the right message reaches the right buyer at the right moment.
Revenue attributed per flow, so effort and budget follow the automations that actually earn.
FAQ
Which flows actually make money?
Welcome, abandoned checkout, browse abandonment, post-purchase and winback, in roughly that order. For most stores, a handful of automated flows out-earn every campaign send combined.
I already have flows, why aren't they working?
Usually they're the default templates: no segmentation, weak timing, no cart contents pulled in. We rebuild them around your actual buying behaviour, not Klaviyo's starter copy.
How do you avoid the spam folder?
Clean list hygiene, correct SPF/DKIM/DMARC, and sunsetting dead contacts. Deliverability is earned by not emailing people who never open, we prune before we scale.
Campaigns or flows, where do you start?
Flows first. They run on autopilot against your highest-intent moments. Campaigns layer on once the automated revenue floor is in place.
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