Core Web Vitals for online stores, tied to revenue
LCP/INP/CLS targets, revenue-per-100ms research (cite real sources), fix order.
Request a proposalPain points
Where you lose money
Pain points
Where you lose money
Speed treated as cosmetic
Core Web Vitals get filed under 'nice to have' while ad budget scales. A slow LCP caps the conversion rate every channel multiplies off.
Mobile is where it hurts
Most traffic and most abandonment is mobile, yet optimisation focuses on the desktop demo. INP and layout shift on a mid-range phone are the real revenue leak.
Third-party scripts run wild
Chat, reviews, analytics, pixels and A/B tools each add render-blocking weight. No one owns the script budget, so it only ever grows.
Fixes without measurement
Teams 'optimise' without a field-data baseline, so they can't tell what moved conversion versus what just moved a Lighthouse number in the lab.
Channel mix
What we'd run
Channel mix
What we'd run
We start from real-user Core Web Vitals, not a lab score, so every fix is measured against what actual mobile shoppers experience.
We audit every third-party tag and enforce a script budget, cutting the render-blocking weight nobody was owning.
Image delivery, critical CSS and interaction latency fixed in priority order by revenue impact.
Budgets wired into deploys so new features can't re-break the vitals you just fixed.
FAQ
Does a second of load time really cost sales?
Yes. Mobile conversion drops sharply past ~3s, and most Shopify/WooCommerce stores sit well over that from app and script bloat. Speed is one of the few levers that lifts every channel's conversion at once.
What slows a store down most?
Third-party apps and tracking scripts, unoptimised images, and render-blocking theme code, in that order. We measure with real Core Web Vitals, not a lab score, then cut the heaviest offenders.
Will speeding it up break features?
We map what each app does before removing anything, replace critical ones with native theme code or a lighter alternative, and stage changes so nothing goes dark.
How fast do results show?
App and image fixes can move conversion within days because they change how your current traffic behaves, no waiting on an algorithm.
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