Cold email infrastructure that lands in the inbox
Domain/mailbox architecture, warmup timeline, SPF/DKIM/DMARC, EU/UK legality.
Request a proposalPain points
Where you lose money
Pain points
Where you lose money
Sending from your main domain
Cold outreach on the primary domain burns its reputation, and suddenly the whole company's email lands in spam.
No warmup, straight to spam
Blasting a cold mailbox from day one trips spam filters instantly; without a warmup ramp, deliverability never recovers.
SPF/DKIM/DMARC misconfigured
Missing or wrong authentication records mean even legitimate mail gets filtered, and nobody connects the drop to DNS.
Legality overlooked
EU/UK rules on unsolicited B2B email are stricter than assumed; ignoring them risks complaints, blocks and fines.
Channel mix
What we'd run
Channel mix
What we'd run
Separate domains and mailboxes for outreach, so cold email never burns your primary domain's reputation.
A gradual warmup schedule so mailboxes build sender reputation instead of tripping spam filters on day one.
Correct DNS authentication so legitimate mail lands, not filtered, the step most setups get wrong.
EU/UK-compliant targeting and clean lists, so outreach avoids complaints, blocks and fines.
FAQ
Won't cold email land me in spam or trouble?
It will if sent wrong. We set up dedicated sending domains, proper SPF/DKIM/DMARC and warmup, and hold to legal/consent rules, deliverability and legality are the build, not an afterthought.
Why a separate sending domain?
So cold outreach never risks your primary domain's reputation. If a cold domain gets flagged, your real email keeps working. It's basic insurance for the main asset.
What's warmup and why does it matter?
Gradually ramping send volume so mailbox providers trust a new domain. Blasting from a cold domain day one gets you filtered, warmup is the difference between inbox and spam folder.
Do you write the campaigns too?
We build the infrastructure that gets mail delivered; messaging can be yours or collaborative. But no copy saves a broken setup, deliverability comes first.
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