AI lead scoring with a human in the loop
Prompt/scoring design, false-positive costs, human-in-loop thresholds.
Request a proposalPain points
Where you lose money
Pain points
Where you lose money
Sales drowning in junk leads
Reps waste hours on unqualified leads because everything gets treated equally. The good ones go cold while someone works a tyre-kicker.
Scoring that's a black box
An opaque AI score nobody trusts gets ignored, so the whole exercise adds cost without changing behaviour.
False positives are expensive
Over-aggressive scoring buries real buyers as 'low intent', killing pipeline that never gets a second look.
No human-in-the-loop threshold
Fully automated qualification with no review point means edge-case buyers fall through with no one accountable.
Channel mix
What we'd run
Channel mix
What we'd run
We design the scoring logic around your real buying signals, so reps stop treating every lead equally.
Scores reps can see the reasoning behind, so the model gets trusted and acted on instead of ignored.
Tuning that avoids burying real buyers as 'low intent', protecting the pipeline the model is meant to improve.
A review threshold for edge cases, so automation speeds qualification without letting real buyers slip through.
FAQ
Will AI qualification misjudge good leads?
It can if it's a black box. We define the scoring criteria with you, keep a human review path for edge cases, and tune from real outcomes, the AI ranks and routes, it doesn't reject.
What does it actually do?
Enriches inbound leads, scores them against your fit and intent criteria, and routes hot ones to sales instantly while nurturing the rest, so reps spend time on leads worth their time.
How is this different from a form and a spreadsheet?
Speed and consistency. Instant enrichment and routing beat manual triage that happens hours later, and every lead is scored the same way instead of by whoever's looking.
Is my lead data safe?
Data stays in your systems with least-privilege access; we don't ship your pipeline to a third party. Enrichment and scoring run against sources you control.
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